EQUIDRY was established in 2019 when husband and wife Nick and Vicky Fiddes, alongside lifelong friend Sam Koval, spotted a gap in the market for equestrian outerwear that was genuinely waterproof without compromising on functionality. From their first small warehouse, they created the All Rounder Original, a 20,000mm waterproof coat with rider-focused features. This set a new industry standard for what equestrians could expect from waterproof outerwear, and was the first step in creating the EQUIDRY you know today.

As EQUIDRY grew, so did their community. Feedback from riders helped the team understand what they needed, what could be improved and where EQUIDRY could go next. They moved into a larger warehouse with a dedicated office space and began expanding the range beyond the Original. New styles, colours and features were introduced to meet the changing needs of riders and bring EQUIDRY to an even wider audience. Their community has remained at the heart of that growth, helping to shape the products created along the way.

Today, EQUIDRY has grown far beyond its first coat and small warehouse. With more than 20 coat collections and a wide range of equestrian clothing, the brand now caters to riders across different seasons, disciplines and lifestyles. A move into an even larger warehouse has created space for the next stage of growth, including the development of a dedicated EQUIDRY content yard to test and showcase new products in the environments they were designed for.

The journey doesn't stop here. EQUIDRY continues to develop new technologies, refine its designs and find new ways to make equestrian outerwear more functional, comfortable and dependable. With a growing community and plenty more ideas in the pipeline, the next chapter is already taking shape.